E-Commerce volume gets close to 25 billion TL
Informatics Industry Association (TUBISAD) announced the "Turkey E-Commerce Market Size -2015" report. Being the third one, 2015 report shows that the e-commerce sector reached 24,7 billion TL by 31% annual growth
E-commerce share in total retail (online transactions rate in the total retail market) have been announced as 2.0% in Turkey. Developed countries' average is stated as 7.1% while the average of developing countries is 5.1%.
"Turkey E-Commerce Market Size 2015" press conference meeting hosted TUBISAD Chairwoman Kubra Erman Karaca, TUBISAD E-Commerce Commission Chairman Burak Erta, Interbank Card Center -BKM CEO Soner Canko, Electronic Commerce Managers Association (ETID) Chairman Orhan Hakan and Deloitte Turkey's Partner Tolga Yaveroglu as speakers.
"Turkey E-Commerce Market Size -2015" report is prepared by TUBISAD with the project partnership of Electronic Commerce Managers Association (ETID), project management of Deloitte Turkey and project data partnership of ComScore.
TUBISAD Chairwoman Kubra Erman Karaca stated that e-commerce will reduce recording informality in the economy and create new business branches and expertise; hence bring dynamism to the numerous sectors. She added:
"E-commerce is also a sub-sector that creates new jobs. When e-commerce is considered as a domestic as well as international potential, the development of this sector must be addressed as a priority. The effect of e-commerce on different sectors, benefits to disadvantaged groups, labor and employment contribution, the impact on the overall functioning of the trade and increasing the total trade capacity forced both the 9th development plan and information society strategy. The size of the domestic market of Turkey and the high young population along with the increasing per capita consumption expenditure put Turkey among the countries that to invest in electronic commerce. For these investments to be sustainable and continue at an increasing rate, creating a clear and predictable regulatory environment is now an obligation. For the development of e-commerce in particular, we need a sound legal basis."
TUBISAD Board Member, New Media and E-Commerce Commission President Burak Erta5 emphasized on that despite the rapid growth in Turkey's e-commerce market, the ratio of the e-commerce in the total retail market is only 2% and the growth potential in this area is very high.
| E-COMMERCE MARKETS AND GROWTH RATES IN TURKEY |
| Total Market: |
24,7 billion TL - % 31 |
| Vacation - Travel: |
8,9 billion - %31 |
| Online Retail: |
8,5 billion TL - %32 |
| Multi Channel Retail: |
4,8 billion TL - %33 |
| Online Marketplace: Online Betting: |
3,8 billion TL - %40 |
| Online Multiple Categories: |
2,5 billion TL - %22 |
| Online Special Shopping: |
1,8 billion TL - %27 |
| Online Vertical: |
0,7 Billion TL - %17 |
| Multi Channel Electronics: |
1,8 billion TL - %35 |
| Multi Channel Clothing & Shoes: |
0,8 billion TL - %25 |
| Multi Channel Home & Decoration: |
0,5 billion TL - % 34 |
| Multi Channel Entertainment & Culture: |
0,3 billion TL - %27 |
| Multi Channel Other: |
1,3 billion TL - %36 |